Mobile application for task management in 2022

The market for mobile applications for task management has grown, and hundreds of thousands of different applications may be found in stores. Mobile applications, whether utility or shopping ones are a very important element of the digitalisation of brand strategy. Mobile applications such as calendars are very important not only for business.

Mobile application market

Mobile applications, whether utility or shopping ones are a very important element of the digitalisation of brand strategy. Thanks to them, we can be in constant contact with our clients or fans. Looking at ComsScore data, it is easy to see what the application market looks like currently. Together, iOS and Android users spend 86% of their time using applications and only 14% of their time using web browsers.

The Chamber of Digital Economy reports that 1/3 of Poles do shopping using mobile devices and 41% of them use shopping applications. OLX, Allegro, and Rossmann rank among the largest ones. It is worth adding one more piece of information: throughout 2017, the leading Polish shopping applications in terms of coverage were OLX.pl (coverage of 17.59%), Allegro (14.16%), Rossmann (14%), and AliExpress (11.86%). According to the survey "Shopping Behaviors in Stores", only 6% use shopping applications in stationery shops and only 2% create shopping lists using them. These applications achieve the best statistics in December, as this is the gifting period when we go on a serious shopping spree.

Why is it worth having a mobile application?

A mobile application gives a plethora of opportunities, which do not always occur in other channels. First of all, it allows us to provide the user with appropriate information (for example, when the company is open or where to look for facilities), can have a product browser, allow us to reserve a seat or a product, and will enable us to create an account and check the order history. At the same time, from the marketing point of view, an application enables the personalization of advertising. Push messages can be directed at specific people or work on the principle of geolocation. Options are abundant. Allowance coupons, free samples, trials-all this may be provided to the application user easily. However, the main advantage of the application is the fact that we can be visible to the client at all times. No wonder—they have us in their pocket.

What should an ideal application look like?

As Criteo reports, applications lose even 77% of users within three days of their installation. All that is because they do not always meet the users’ expectations. For many of them, the first few minutes are sufficient to decide about the "to be or not to be" of the application. The most important elements of good software of this type are as follows:

• users care about the speed and fluency of their application's performance.WWW websites that load too slowly are usually left by the users after a few seconds; the same applies here. If photos, animations, and videos overload the system and do not allow using the application fluently, it will usually land in the trash quickly.

• stability-what do we not like the most? When the saved shopping cart or list disappears, or an application "crashes" just like that, Sudden shutdowns, caused, for example, by the lack of the previous testing, are just one of many problems. Well-developed applications guarantee stability;

• ease of use: UX, meaning user experience design, is a very important part of every application: how the elements are arranged or whether they are transparent and easy to use. The clients' experience in contact with our digital product should be high-level. This is why many brands use client surveys. They do that even before releasing their application because a well-selected focus group helps to correct mistakes and streamline the interface.

• variety of options—applications can be used for different purposes: to purchase, book dates, find places, etc. Our application needs to have many important and comfortable options and solutions for the users. If it will be used for shopping, the products should be easy to find; it is also good if the application allows saving the shopping cart and gives many options for payment. If it will be used for booking dates, it should send booking reminders and make it possible to transfer a booking onto a different date. These are just examples, yet it is exactly about assumptions and solutions that are to facilitate the clients' lives, thanks to which they will be willing to use the application.

Standing out from the competition

As many applications have a fleeting life, caused by imitativeness, mistakes, and little interest among the users, it is worth thinking about how we can stand out from others. Sometimes a minor feature can tip the scales in our favor. Solutions based on data science or machine learning appear more and more frequently, thanks to which they adjust to the behaviors of the clients. It is good to think about that.

In the case of many brands, mobile applications are one of the main channels through which the client gets in touch with the brand. This is what modern marketing looks like. Mobile application is a simple, stable, transparent, and useful tool for project and task management.