Norbert Sinkiewicz
Norbert leads Product Development and Marketing at IC Project. Since 2019, he has been working in the SaaS industry, combining expertise in technology, sales, and real business needs.
At IC Project, he is responsible for the product roadmap, which is never built in isolation from the market. Every product decision is driven by customer conversations, data analysis, and close collaboration with the sales team. His goal is simple: to build a product that solves real operational challenges for businesses - not just one that keeps adding new features.
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SaaS Experience
For over five years, Norbert has been developing digital products in the SaaS industry. His expertise includes:
- Aligning product strategy with business and sales objectives.
- Applying Product-Led Growth (PLG) principles.
- Analyzing product data and driving continuous improvements.
- Building product messaging around real customer challenges.
At IC Project, he ensures consistency between the company's marketing promises and the actual product experience delivered to customers.
Certifications & Professional Development
Norbert continuously develops his expertise in product management and technology. His certifications include:
- Certified Product Portfolio Manager (CPPM) – 2023
- Product-Led Growth (PLG) Fundamentals – 2023
- Google Future Skills – AI – 2025
His approach to product management combines strategic thinking, data-driven decision-making, and hands-on operational experience.
Media & Publications
Norbert's insights have been featured in leading business media, including:
- Forbes
- Business Insider
- Money.pl
He regularly comments on topics related to digital product development, project management, SaaS, and operational efficiency.
Product Philosophy
Norbert doesn't build product roadmaps around hype or trends. Instead, he focuses on:
- Simplifying processes rather than adding complexity.
- Eliminating unnecessary clicks and operational friction.
- Delivering features that create measurable business value.
His philosophy is straightforward:
A product should help businesses make better decisions, organize work more effectively, and provide actionable data - not generate yet another report that nobody reads.
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IC Project is a modern project, task and team management system. It enables work planning, communication, billing, time, vacation and customer management — all in one place.
IC Project will work in any organization where there is project or task work. It is used by both medium-sized companies and large enterprises from various industries - marketing, construction, event, production, industrial and many others.
No, the system is designed with simplicity and intuitiveness in mind. Even people who have not previously had contact with project management tools will cope with its operation.
Yes, IC Project is a cloud solution - it works in any web browser, without the need to install a dedicated desktop or mobile application.
Yes! The IC Project mobile app is available for Android and iOS. It allows you to manage projects, communicate with your team, check tasks and notifications anywhere.